Creative Partnerships
STRATEGY
The Denmark Creative Partnerships Strategy (2025-2027) aims to strengthen Greenpeace Denmark's engagement with creative partners (influencers, content creators, etc.) to amplify campaigns, enhance brand visibility, and drive impact. Key goals include:
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Capacity Building: Strengthen collaboration between Programme and Fundraising, participate in global training, and analyze needs by end of 2025.
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Advocacy & Branding: Enhance visibility, refine resources for creators, and align partnerships with Greenpeaceâs values.
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Long-Term Relationships: Build lasting partnerships with 2-5 high-impact creators, develop an ambassador program, and ensure continuity through knowledge management.
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Fundraising: Test partnerships for fundraising by leveraging existing relationships and collaborating with diverse communities.
The strategy addresses challenges like internal capacity gaps and a competitive influencer landscape through training, fair compensation, and audience-centric approaches. Creative partners will share Greenpeaceâs values and help drive environmental change. By 2027, the program aims to be robust, globally integrated, and impactful.
